How to Sell on Allegro?

Allegro is one of the must-see marketplaces for those who want to sell their products to Poland and Eastern Europe and reach new customers.

We discussed the advantages of selling on Allegro, Poland’s largest online marketplace with more than 17 million ready customers, and how to start selling.

Contents

• E-commerce Volume of Poland
• Why Should You Sell on Allegro?
• What Are the Best Selling Categories in Allegro?
• How to Open an Account in Allegro?
• What Are Allegro’s Sales Fee?
• What is the Allegro Welcome Program?
• What is the Allegro Super Seller Program?
• How Can You Get Training From Allegro?
• How to Open Your Allegro Account in the Easiest Way?

Before talking about the details of selling in Allegro, it is useful to talk about the potential of its market:

With a population of 37.9 million, Poland is the sixth most populous country in the EU.

Poland ranks 13th among the fastest growing e-commerce markets in the world. The number of online shoppers is 25.4 million.

The average amount of basket that 1 person spends in 1 year is 456 Euros.

Polish consumers spent 13.9 billion Euros on online shopping in 2020.

75% of the Polish population shop online.

45% of the world do their e-commerce shopping from Poland.

As you can see in the data, Poland is a developed country with e-commerce and potential. Allegro is the most reliable and profitable marketplace for you to take your place in this market.

If you want to learn more about the Polish market and e-export to Poland, you can read our blog post on ‘E-export to Poland’.

Why Should You Sell on Allegro?

90% of e-commerce users in Poland prefer Allegro for shopping. Therefore, Allegro is Poland’s most popular multi-category online marketplace with a market cap of $25 billion.

Allegro, which made an impression with this success in Poland, ranks 5th among the largest marketplaces not only in Poland but also in Europe.

This platform, which has many categories from fashion to automotive, has 17 million users and 200+ million visitors per month, 110+ million products and an average visit time of 9.54 minutes. Traffic to the Allegro platform equates to more than 50% of eBay’s fifteen European websites combined.

If we compare the positions of the world e-commerce giant Amazon and Allegro in Eastern Europe, we can say that Amazon did not pass Allegro and even did not have a chance against Allegro in the Polish market.

More than 1.2 million products are sold every day in this marketplace, where there are more than 125,000 registered sellers and retailers from small and medium-sized companies.

The biggest disadvantage of Allegro for foreign sellers is that only the Polish language is used. But with Propars, this problem disappears!

With the localization feature of Propars, the product information you write in your own language is automatically translated into Polish in Allegro and put up for sale.

What Are the Best Selling Categories in Allegro?

The five best-selling categories in the Allegro market are respectively;

• Home and Garden Decoration
• Electronic
• Fashion and Textile
• Childcare
• Health

The most popular category in Allegro is home and garden decoration with 74% sales. While the electronics category is in second place with a sales rate of 62%, the fashion and textile category is in third place with a sales rate of 46%.

When we examine the category statistics above, the Allegro platform is a marketplace where you can make a lot of profit and increase your sales rates for those who do or want to do e-commerce in these categories.

How to Open an Account in Allegro?

Having a seller account on Allegro consists of very simple steps. You do not need to pay a confirmation or registration fee to open an account.

As seen in the images above, after choosing the Business / Standard account option, fill in the requested details. Next, you need to activate your email address. After you have entered the data correctly, you need to click on the link in the message received from Allegro. This must be done within 24 hours, otherwise you will not be able to successfully register on the platform.

Then you need to enter your personal information and company information. After completing this process, you need to enter a payment method. At this point, we recommend that you open a Payoneer account and enter your Payoneer account information. Because Payoneer will be the easiest and most reliable way to receive your payments.

After entering your payment method, you need to submit the documents Allegro asks you to prove your business information and personal information.

These documents; Operating certificate / Signature Circular / share ledger / tax plate / Copy of personal ID

Important Note: Your documents must be translated into English. If your documents are in another language, you can have a translator translated with a stamp and signature.

After sending your documents, all you have to do is wait for Alegro to approve your documents. They will get back to you within 2 business days at the latest. If you have information or documents that they have not approved, you will receive an email about which information you need to correct in detail. Then, you can send the information or documents you edited back to Allegro approval.

After your documents are approved, you need to fill out your return policy section. In this section you have to answer questions such as to which address the product will be sent back and how will shipping charges be covered if a product is returned?

Finally, you can list a product and start your sales.

What Are Allegro’s Sales Fees?

The listing fee for any product varies depending on the product category you’re selling. You can find the details of the listing fees by visiting the ‘Allegro product category fee’ page.

Also, you are subject to a sales commission by Allegro when customers purchase items from your offers.

What is the Allegro Welcome Program?

The moment you decide to move your business to Poland’s most popular marketplace, Allegro, Allegro gives you a discount and promotion package that you can extend for up to 8 months to help you start your first steps and sales, and advance the process more easily.

Who can use the Welcome Program?

The program is only available to newly registered businesses on Allegro. You may not benefit from the program if you already have or have had a formal, legal and de facto relationship with any Allegro business account.

If you are a new seller in Allegro, you can take advantage of the program after signing up for a business account and activating your account as described above.

What is the Allegro Super Seller Program?

The Super Seller Program is a special program dedicated to Allegro’s top selling sellers. Those wishing to participate in the program must meet certain requirements. As soon as you meet the demands from you, you can join the program and take advantage of its advantages.

What are the advantages and conditions of participation in the program?

Customers will see the Super Seller tag on all of your offers and will be more likely to choose your products over those from regular sellers.

You will be invited to test the new feature when it comes to the Allegro platform.

You will be invited to special training sessions that are only accessible to Super Sellers.

Your offers will appear higher in customer searches sorted by relevance

In case of any problems, you will be given priority assistance.

Note: Internal research conducted by Allegro in 2018 revealed that customers are more willing to buy the products they want from bestsellers that fulfill orders competently and receive high ratings.

Super Seller Requirements

To become a super seller, you must first have a business account. You can read the other requirements below.

You must have at least one new product listed 30 days before applying for the Super Seller program.

You must have at least 20 orders completed in the last 30 days. Check out how we count them.

You must have received at least 100 customer reviews in 1 year.

Your buyer satisfaction, which is the average of all points (stars) within 1 month, must be at least 4,950.

At least 80% of orders in the last 30 days must have completed the shipping numbers specified in the offers on time.

Not violating Allegro’s ‘terms and conditions’ within the last 30 days, i.e. no warnings or bans.

To qualify as a Super Seller, the number of unresolved disputes regarding the number of transactions in the same period in the last 30 days must not exceed 0.02%. In addition, the number of unresolved disputes during this period should not exceed 20.

Click for more detailed information about being a super seller on Allegro!

How Can You Get Training From Allegro?

Allegro Academy, which is a training platform created by Allegro’s own experts and independent experts, is a training platform established for companies selling in Allegro to make correct sales and increase their sales.

At Allegro Academy, you can find detailed information about how to list your products, how to put them on sale, how to reach your target audience, how to manage cargo and all other processes.

How to Open Your Allegro Account in the Easiest Way?

The biggest advantage of owning a store with Propars in Allegro, which is managed in native Polish

Propars Properties

With the localization feature of Propars;

The product information you write in your own language is automatically translated into the language of the country where you put your products for sale.

In whichever country you want to sell your products in the marketplace, you see the categories of that country in your own language and select it.

You can see the ‘product filters’ in your own language, which make your products stand out in the marketplaces, and match them with your own product filters and open them for sale. For example: the color ‘green’ in the product filter appears as ‘zielony’ in Poland.

A shoe you sell as size 40 in Turkey will appear as 6.5 in England and 9 in America. Thus, you can sell the right product and achieve high customer satisfaction.

Stock management:

You can gather and manage all stock information of your business in Propars. All stock information is automatically updated when it sells in any store.

When a product is out of stock, Propars takes the advertisement of the product into a passive position. The risk of selling a product that is not in stock is eliminated.

Order Management:

All your orders, both from your own website and from the marketplaces where you sell, reach the Propars panel without any delay.

You can easily manage all your orders from a single screen.

e-invoice:

Wherever you are, you can easily create an invoice for your order as an e-invoice.

You can use the demo package of Propars to get detailed information about Propars.